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How to Use the ‘Quick View’ Feature to Enhance the Browsing Experience
It has become commonplace for e-commerce sites to provide a Quick View feature to enhance the shopping experience for their users. This post addresses the “Do’s and Don’ts” of the Quick View feature....
View Article‘View All’– The E-Commerce Version of Window Shopping
Many of the websites we have usability tested are e-commerce sites containing multiple product types. The products on these sites often include items such as clothing and shoes for the family along...
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Best Practices for Mobile Site Checkout
With the constant evolution of smart phones and mobile devices, users are expecting more efficient and intuitive functionality from mobile websites. This is especially true for those mobile sites...
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What’s the Cost of Keeping Search Results Current and Relevant?
I’ve bought two dozen or more bottles of wine from the New York Times Wine Club over the past few years. That would not qualify me as a highly valued customer, I’m sure, but it would likely rank me as...
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Why Do Consumers ‘Like’ Products?
‘Likes’ in social media link to product purchases. As discussed in an earlier article here, we surveyed our participant database in October of 2011 to ask about their behavior in regards to social...
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Why Do Consumers ‘Like’ Products? Part 2
In previous articles here and here, we’ve discussed the benefits of ‘liking’ in social media and how 42% of our respondents in a social media survey (October 2011) reported making a purchase based on...
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Harvard’s KISS up
Earlier this month, the Harvard Business Review published an article by two managing directors from the Executive Board: To Keep Your Customers, Keep it Simple. The title serves as both advice and...
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What Do You Measure?
Three key questions: What do you measure? Why do you measure it? How do you measure it? Look at these numbers. They come from six e-commerce sites. They represent metrics collected from the sites’...
View ArticleWA(RP)®: Small Tag, Huge Business Impact
One of our customers is a pure-play e-commerce business. They wanted to quantify interest in a radical new service option. To gain competitive advantage, they needed answers quickly — much faster than...
View ArticleSingle View of the Customer (SVC): Enabling Frictionless Commerce and...
Back in the days when dragons roamed the earth and men routinely wore suits to work, I used to shop at Jos. A Bank. As the years went by, however, business culture changed and my need for dress shirts,...
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